The way people search and discover businesses is changing.
We help you get found.
Customers used to just Google you. Now they're asking ChatGPT, Claude, Perplexity, Gemini and Google's AI Overviews too, and most businesses are invisible to all of it. We help you get found wherever people are searching, in plain English, at a price that makes sense for where you are.
Includes quick win recommendations you can act on straight away.
Written this month.
Useful this week.
Traditional SEO helps you rank. Generative Engine Optimisation helps you get recommended.
Ranking and being recommended are two different games, and most businesses are only playing one of them. This is the full three-part GEO framework: getting AI crawlers into your site, making your entity unmistakable, and writing content that is actually worth quoting. It closes with a worked example showing what a £4,493 engagement returns for a typical SME, with the maths shown in full.
AI Referral Traffic: The Line Missing From Your Analytics
Search your GA4 referrals for chatgpt.com. If nothing comes up, that is not good news. How to build an AI channel group, set a baseline today, and understand why page one on Google does not mean ChatGPT will recommend you.
How To Get Cited by Claude
Claude answers from training memory first and only searches the web through Brave when it has to. That single difference changes what visibility requires, and it explains why your Google ranking has surprisingly little to do with it.
From Search Engine to Answer Engine: The New Rules of Online Visibility
For two decades the formula was simple. Type a query, scan a list, pick a link. That formula has broken, and this is what online visibility means now the answer often arrives before the click ever happens.
The New Era of Business Search.
AI & SEO, Combined.
Google rankings used to be the whole game. Now AI assistants like ChatGPT, Claude, Perplexity, Gemini and Google's AI Overviews are answering questions directly, and recommending some businesses over others. The businesses getting recommended are the ones that have made it easy for AI to find, understand and trust them. Most haven't started.
This isn't about SEO disappearing. It's about a new layer being added on top of it, and about who gets found in that new layer. The good news: most of your competitors haven't started either, so there's still time to get ahead.
Illustrative of the growth curve we look for. Yours will be different.
Most businesses are only set up for the bottom layer.
Three simple steps.
One clear plan.
Every project follows the same simple path: see where you stand, get a clear strategy, then keep building from there. You'll always know what happens next, and what it costs.
Clear tasks.
Clear outcomes.
Every piece of work has one job and one outcome you can see and understand, not a vague block of consultancy hours.
Plus competitor reviews, content guidance and more, all explained in plain English, with no hidden extras.
See everything included →Sample output from one of our free tools. Try it yourself on the Resources page.
Start small.
Grow at your own pace.
Four clear options covering both sides of the work: being found in Google and AI search, and getting your time back with AI systems. Check, plan, build, partner. Start wherever suits, stop whenever you have what you need.
For enterprise teams the engagement starts with a scoped, governed pilot: one workflow, defined success metrics, security and data handling documented up front. Fixed-price proposals, procurement-friendly, proven with brands like Toyota Europe, Bupa and EY.
Prefer to do it yourself? The Human Algorithm Playbook is £9.99, and the Founders Hub and free tools cover the whole methodology for nothing.
Before you ask,
here's the honest answer.
What's the difference between SEO, AEO and GEO?
Do I still need SEO if I'm focusing on AI search visibility?
How much does this cost for a small business?
Can a small business actually get mentioned by ChatGPT or appear in AI Overviews?
How is Sticky Frog different from an SEO agency?
How long does it take to see results?
Running a larger business?
Let's build something custom.
For established businesses, multi-brand operations, or teams who want full hands-on implementation support, we scope a bespoke engagement around your size, sector and goals, the same senior-level thinking, built at enterprise scale.
Hey, I'm Jason.
I've spent 15 years building search visibility for businesses of every size. Along the way I got obsessed with one question: why do some businesses get found and recommended, while others just don't.
Now I'm using that same thinking, the strategy, the technical depth, the pattern recognition, to help businesses like yours get found, by Google and by AI. No agency overhead, no account managers, no jargon. Just one specialist, working directly with you.
If you're not sure where to start, the free Snapshot is the right first step, complete with quick win recommendations. No sales call, no pressure.
Background includes 15+ years' agency-side experience with brands like Toyota Europe, Bupa, EY, Citi and Vodafone, before bringing that same thinking to businesses like yours.
The Human Algorithm.
Plain-English insight, weekly.
Practical AI search and SEO advice, explained simply, for business owners and founders who want to understand what's changing before their competitors do. One email, every week.
No spam. No jargon-filled filler. Unsubscribe any time.
Find out where you stand
before your competitors do.
The free Visibility Snapshot takes two minutes to request and gives you an honest, expert picture of where your business stands in search and AI results right now, with quick win recommendations included. No automated report, no commitment, delivered within 48 hours.
Free. No commitment. Delivered within 48 hours.